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Client Spotlight – Kerrie Mitchell Burke

November 16, 2016

How long you have been a customer at SalonCapri?

When I had to leave my regular stylist, Huey, at home in Dublin I was devastated. I know how that sounds (#highmaintenance!) but you honestly wouldn’t believe the amount of bad luck I’ve had at salons in the past, and it took years (years!) to find someone I could actually trust! So naturally, about 3 days after moving to Boston, I started asking just about everyone I met for recommendations. The one salon people kept mentioning? SalonCapri! About two weeks later, I hit the Newbury St. location for a blowout and fell in love with the space and the team – both are seriously incredible! Not long after, I started reaching out to see if they’d like to collaborate and was fortunate enough to work with them on creating a few fun looks (there were a lot of braids – the kind I’ll never be able to master) for different events I was hosting as well as my blog. Skip forward a couple of years and I’m still just as smitten with all things SalonCapri and I have a new go-to stylist, Theresa!

How long have you had your lifestyle blog, Did you start it once you moved to Boston?

I started my blog after moving to Boston so it’s been about three years now. However, I only made it my main focus last year.

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Why do you think your blog and Instagram account took off?

Oh my gosh, I wish I knew! People actually ask me this all the time and I swear they think I’m trying to hide something but no – I’m afraid I’m not that mysterious! One thing I think really helps however, is staying consistent. I’ve seen so many amazing bloggers and ‘grammers retire their accounts after a setback and I always think it’s so unfortunate. This industry is an incredibly frustrating one and there’s honestly not a day that goes by without my questioning what I’m doing or if I should just give up, but then I think about the girls who did and how far I know they would have gone if they’d just stuck with it.

Any tips for building a following that you believe helped you?

In the long run, I think staying consistent and refusing to give up – no matter how tempting that can seem – is the greatest thing you can do for your blog and/or social media platforms. Another thing I highly recommend? Great quality photography! No one wants to look at dark, grainy or blurry photos. An important thing to ask yourself is whether or not you’d genuinely enjoy or gain inspiration from your content. If the answer isn’t yes then it might be time to rethink a few things.

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What is the most exciting or craziest thing that has happened to you, thanks to your blog?

Honestly, when I started blogging, I never thought it would go anywhere so every great person I’ve met, places I’ve visited and brands I’ve worked with means an incredible amount to me. That being said, there are some moments that stand out and getting to travel with my blog for the very first time (to Bermuda) is definitely one of them. Not only was I getting to see somewhere brand new to me but I was getting to do that with my husband which is something I’m so thankful for.

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What do you miss most about living in Ireland?

Some of my favorite people in the entire world still live in Ireland so being apart from them can be incredibly difficult. Besides that, I’d say it’s a toss-up between thinking $1200 a month for rent is a lot and the food – guys, I’m sorry but the chocolate back home is so much better!

What do you like to do in your spare time? 

I absolutely love to travel so whenever I get the chance I try to plan a trip of some sort. Living in a country separate to where you grew up is actually pretty amazing because you don’t take anything for granted. Even the shortest of weekend trips involving a simple half hour drive from our apartment is new and exciting to me, you know? On the other hand, that does mean I have a lot of Ireland left to explore – I’m sure most anyone who has visited the country has seen more of it than this girl!

Apart from that, I love to read (I’m a total bookworm – always have been!) drink way too much coffee (Americano straight up, please) and eat (Ted and I love trying new-to-us restaurants.).

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Where did you get your degree/where did you go to school and what was your concentration?

You may or may not know this about me, but I’m a huge dork. I absolutely loved school (yes really!) so I tried to stay there as long as possible. I studied the arts in Galway (where I met my husband – he was the spending the year studying in Ireland) got my masters in Gender, Culture & Sexuality at UCD, and after all that I actually went back and got my degree in journalism.

Have you ever worked in an office and, if so, what did you do? 

Most of my career so far has revolved around creating content and because of that I’ve been able to work remotely for the majority of it. However, working as assistant editor of an interiors magazine while living in Dublin did mean I spent much more time in the office than out of it. Then, when I first moved to Boston, I worked as a copywriter at Rue La La before deciding to concentrate primarily on my blog.

Do you run your blog business full-time? 

Thanks to a lot of hard work and an incredibly supportive husband (Ted has always encouraged me to do what I love) I’ve been lucky enough to take my blog full-time. 

Shot for Kerrie Burke of Rarely Taken Seriously

Which celebrity, model or blogger is your current beauty icon and why?

I’m one of the most indecisive people you’ll ever meet so that’s actually a really tough question. One girl who immediately springs to mind however, is Olivia Palermo. I’m not sure how she does it but she always manages to look incredibly polished. You just have to look at the girl to know she’s had a facial in the last week, is rocking a fresh-from-the-salon manicure and would never go more than six weeks without a trim. Long story short, the girl is dedicated and you have to admire that!

What is your favorite thing about getting your hair done at SalonCapri?

I love the fact that I can actually go in there, sit back with a really great coffee and just relax while Theresa works her magic. Like I said, I’ve had really bad luck at salons in the past so, for the longest time, getting my hair cut was something incredibly stressful as opposed to enjoyable for me. Now I actually look forward to hitting refresh on my hair and let’s be honest, walking out of a salon feeling great is pretty awesome too.

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What do you like about your cut and color from stylist Theresa?

Before coming in I was really torn in terms of what exactly I wanted to do with my hair. I had been considering a very dramatic blonde ombre but I wasn’t completely sold on the idea because 1. I always want my hair to be as healthy as possible and 2. Almost everyone I mentioned the idea to begged me to keep it natural – the reactions were oddly intense, you guys.

Since I’ve been working with Theresa for years and really respect her opinion I asked what she’d recommend. Knowing I was as eager to make a change as I as confused about what kind of change (that’s even confusing to say!) she suggested we start with subtle, natural looking streaks throughout which we could then add to if I wanted. This way I would be switching things up just enough to satisfy the urge but not so much that I’d regret anything.

If you ask me, Theresa did an amazing job, as she always does, and I genuinely think that’s because she really listens to her clients and takes her time to figure out what’s right for them. You have to love a stylist like that, right?

Shot for Kerrie Burke of Rarely Taken Seriously

What are your favorite products to use on your hair at home?

I’ve been a huge fan of all things Kérastase for years now. In fact, I can clearly remember sneaking into my mom’s bathroom and using her various Kérastase goodies whenever I got the chance. Obviously she thought they were a little too fancy for a teenager who insisted on slathering on as much product as I used to. Eek! For those of you who use hot tools as much as this girl, I’d highly recommend checking out their products for dry to severely dry hair – I especially love their Elixir Ultime.

Kerrie’s haircut, color and style: Theresa Michalowski, SalonCapri Newbury St. and Dedham Legacy Place

Kerrie’s clothing (cape, pants and dress): Dress, Beacon Hill

Photography: Brad Bahner

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