080614_Platinumtrend

Playful and Platinum: The Celeb Style of the Summer!

August 6, 2014

Summer beauty trends don’t stray much from year to year. You know the drill: dewy, sun-kissed skin (don’t forget that SPF!) and shiny, healthy strands with a halo of “natural” highlights.  Yet this season, celebrities are taking their tawny tinted tresses to a much “cooler” level—we’re talking platinum, baby!  Our favorite SoCal fashion guru and beauty expert, Lauren Conrad, turned up the heat this summer by shocking us all with her stealth switch from long, dirty blonde tresses, to tousled and playful platinum strands.

The stylists at SalonCapri are big supporters of this hair-brightening boost, but recommend a few tips to consider before you break out the bombshell blonde!

  • Study your skin!  Bright, cool-toned pearly hair best compliments cool skin tones with pink and peachy complexions!  Shimmering blonde manes also look the most natural with lighter eyebrows and the most striking with dark, contrasting eyebrows. So make sure your features compliment the cool shade before you take the platinum plunge!
  • Maintain your new mane!  SalonCapri stylists suggest using L’Oreal Professional’s INOA Color Care Protective Shampoo and Conditioner to protect your color-treated tresses. Bleaching makes your strands more porous and prone to breakage so don’t forget moisturize and strengthen strands weekly.
  • Banish brassiness!  The last thing you want is for your new ‘do to take on the colors of the summer elements.  Talk to your stylist about monthly gloss treatments and color correcting shampoos and conditioners that help keep your mane cool as a cucumber all summer long!

Did you take the platinum plunge this summer? We want to see! Tweet us a pic at @SalonCapri

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