Product Line Spotlight: L’Oréal Professionnel Pro Fiber

November 19, 2015

Nothing can ruin the look of your hair like some brittle split ends, fading color and all-around dull locks. These unsightly ends all stem from one thing – fiber damage. The brand new L’Oréal Professionnel Pro Fiber line aims to combat all stages of damaged hair through their new breakthrough technology, APTYL 100, to stop the deterioration process. APTYL 100 is the first technology of long-lasting repair to combat hair damage for up to six weeks. This top-of-the-line hair repair regimen uses a customized 3 step process:

1.       In-salon treatment

The process starts in salon, where a short questionnaire is taken via the Pro Fiber app to determine your level of hair damage. Your stylist will then assess and create a tailored treatment plan based on your individual Damage Profiler diagnosis result. This 15-minute in-salon exclusive treatment will layer on REGENERATE Long-lasting Care Activator and APTYL 100 to instantly repair and regenerate damaged strands.

2.       At-home reactivating program

The at-home regimen uses advanced shampoo treatments that prolong the effects of the APTYL 100 in the hair fiber. While shampooing, the in-salon treatment is reactivated to renew and repair strands, just like in the salon. The at-home treatment comes with a range of products including shampoo, conditioner, masque and repairing leave-in.

3.        At-home recharge

The at-home recharge is what makes these groundbreaking results last. The same APTYL 100 technology repairs strands from within and resurfaces the fiber for soft and smooth hair. After every 4th shampoo, instead of using the usual Pro Fiber conditioner or masque, use the Re-Charge booster to extend treatment results up to 6 weeks.

With this state-of-the-art treatment, you’ll always leave the house with healthy and gorgeous hair. This treatment is available in all three salon locations and is perfect for the damaging winter weather ahead! Call any of our salon locations to book your appointment.

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